3 Strategies to Increase Sales with Social Media

You’ve just launched your online business; now what?

How do you get sales without breaking the bank buying Google, Facebook, or Instagram ads? No worries,. We have you covered with three awesome strategies you can use to increase your sales with social media without spending a dime. Now, let’s get started!

1. Share What You Know

What’s the first thing you do when you’re looking for answers? Let me guess, you Google it! We all do, right? This is why it’s important to share your expertise with the world and let your customers find you and recognize your business as a trusted source.

Did you know that YouTube is the second largest search engine next to Google? YouTube is loaded with tutorials, recommendations, and reviews that play a part in influencing your customers’ buying decisions. Be a part of the conversation and share your message! Control the narrative: share and provide the information your customers are looking for. If you don’t, others will. Just look at Yelp.

Ways to Share What You Know

Create awesome content that provides value. Listed are the top 5 blogging idea that are popular.

  1. Listicles – A listicle refers to a combination of the words “list” and “article” and refers to an article that is written as a list, akin to snacks of information. (Per wikihow.com) See them in action here at the Huffington Post.
  2. How-tos – Informative post on how to accomplish a specific task.
  3. Politics – Content geared towards politics.
  4. Bacon -The Internet 😍 bacon and can’t get enough bacon 🥓.
  5. Recipes – Self explanatory, by the way do you have a good bacon recipe 😋 ? 

For a full list check out the list.

Step by step tutorials and guides are the fruit trees of the internet that keep giving. This type of content will continue to pay off with SEO traffic and ultimately sales.

How to videos are a big deal! Search YouTube and you can find just about anything.

Product Intros\promotionals, and product reviews help influence buying decision, don’t miss out.

2. Find Your Company's Evangelist

Work while you sleep! Every company or brand has evangelists who are out there talking and preaching about your product while you’re sleeping. These people are passionate about your work, product, or service and are telling their friends about it. These are your company’s evangelists and you need to find them!

Social media is the leading marketing platform and having your die hard customers spread the news about company’s product\service is the best way to use it. Have your fans do the work for you!

Create an outreach campaign with your evangelists that you’ve identified. Determine the best way for your business to reward them with incentives, discounts, and product promos to let them know you appreciate their loyalty and efforts. A little thank you will go a long way!

Guy Kawasaki
Guy Kawasaki is a Silicon-Valley based author, speaker, entrepreneur, and evangelist.

How to find Your Evangelist

Instagram

Instagram: Find customers who frequently comment\praise your posts. Find customers who tag your brand in their posts. Search your company hashtags and find followers who frequently talk about your product\service.

Facebook

Facebook: Search Facebook for “People Are Saying” and find what your customers are sharing about your product. Here’s an example on the keyword “Red Bull“. 

Pinterest

Pinterest: Search for your product and find who’s pinning and sharing and how your product is being used and talked about.

Twitter

Twitter: Search your company’s #hashtags. Duhh.

3. Give Customers a Discount

Do you have an awesome product or service? Then give your first time customers a discount and help entice them to try out your product. If your product holds up you’re halfway to establishing a repeat customer, and furthermore you’ll have their email address! Growing a large customer rolodex is key to growing an online business, but we’ll save that post for another time.

We’ve all seen hashtags across social media that proclaim that today is national “Doughnut Day”, “Best Friends Day,” “Beer Day,” etc. And yes, these are real according to the Internet. Work these Hallmark holidays into your marketing campaigns and sprinkle in your discounts codes for the win.

Download the 2017 calendar list of Hashtag Holidays from Sprout Social.

While we’re at it, don’t forget to capitalize on all of the National US Holidays too!

Is your business using any of these strategies? Let us know. We’d love to hear about it. Feel free to share any other ideas that are working for your business in the comments below.

– The BlitzBoom Team

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